Marketers are particularly interested in postpurchase behavior because it A. involves both compensatory and noncompensatory consumers. Phil put down the phone and told Alice, "I just love that customer. Most B2B buying situations can be categorized into three categories: new buys, structured rebuys, and automatic rebuys. how consumers decide to make their purchases. The B2B buying process tends to be more formal than B2C buying. Global businesses often find it particularly difficult to understand the __________ of a countrys culture. What type of B2B organization is a retail store such as T.J. Maxx? Which of the following would you NOT expect to find in the RFP? by a committee after considerable deliberation. developing brand names that are meaningless in known languages. Andr was afraid his condominium would look shabby to his future in-laws, so he had it painted just before their visit. Brenda wants a new car that will be dependable transportation and look good. Glocalization refers to a global marketing strategy in which each of the four Ps is customized for each country. To ensure that customers are satisfied after purchasing his software, Daniel could do all the following EXCEPT:A.create realistic expectations for his customers.B. 80. Rachael is likely to be involved in an impulse buying process. 63. When Kinkos replenishes its supply of copy paper, it most likely involves a _____ situation. and more. Of the five types of risk associated with purchase decisions, which one involves the perceived danger inherent in a poorly performing product or service? In the process of ______, companies initially develop products for niche or underdeveloped markets, and then expand them into their original or home markets. Marketers that set unrealistically high consumer expectations of a product through advertising or other types of promotion, may generate higher initial sales, but it will eventually lead to _____ if the product fails to achieve these expectations. Brad is trying to avoid . Maslow's Hierarchy of Needs includes physiological needs at the lowest level and self-, actualization at the top. Feel free to get in touch with us via email. extend problem solving beyond ritual consumption.D. They also put personal care products in the pharmacy area, many aisles away from the grocery products. Sharon was considering. In doing so, Anita is evaluating which component of the market assessment? economic. using uncertainty avoidance to reduce power distance. Domestic firms developing a global entry strategy might consider franchising; however, the disadvantages need to be considered. Most B2B buying situations can be categorized as new buys, modified rebuys, and. He will look for information about the general economic environment, population size and growth rate, and. decreasing competition for intellectual capital. always include his firm in their universal set.C. Unlike manufacturers, __________ buy products from other businesses but do not significantly alter the form of the products they buy. If a site visitor places items into the shopping cart and then leaves the site without making a purchase, several days later Zappos sends a humorous e-mail saying, "Let us show you what your shopping cart did while you were gone," along with a photo of a cute dog intended to represent the shopping cart. By understanding the post-purchase behavior, the marketers can identify areas where they can improve their product to increase customer satisfaction. B. offers insights into ritual consumption. Russian consumer markets are saturated, offering few opportunities for goods from U.S. companies to sell well. The BRIC countries are Bolivia, Russia, Italy and China. provides insights on the information search process. BMW, the German company that manufactures automobiles, motorcycles, and other products, owns and operates a manufacturing plant in Spartanburg, South Carolina in the United States. Researchers suspect that in doing so, we are trying to reduce __________ risk in the consumer decision process. E) all of these. Manufacturers would prefer to produce in a country with a trade __________, because it signals a greater opportunity to export products to more markets. prefer to avoid doing extended problem solving. Apple has nurtured this __________ component of their customers attitudes. focus attention on the gatekeeper in the buying centers team. 72. Although social media is used to build relationships, in the B2B context, the majority of B2B marketers use _____ for their marketing efforts. To make it more likely that his customers are satisfied, Darrell could do any of the following EXCEPT. call for different marketing and selling strategies. decision support heuristics. customer dissatisfaction.C. Most "big box" retailers regularly move products from one aisle to another. LinkedIn is mainly used for ________ in the B2B marketplace. $22 extend decision rules to the customer complaint desk. temporary promotional discounts). corporate strategies designed to maximize profits. True B. Frank also helps Kim to make appointments to see professors to discuss textbook choices. looking through the internal records of a firm, often found on the company website. 62. call for different marketing and selling strategies. When developing her marketing strategy, Kimberly will probably assume that this represents a __________ situation for Caribou Coffee, and she will want to find out why Caribou is considering alternatives. through community debating organizations. Exporting refers to a situation where a company maintains ownership of its plants, operational facilities, and offices in a foreign country in which it sells its products. Sometimes consumers have second thoughts after buying goods that might be expensive, infrequently purchased, not meet performance expectations or are associated with a high level of risk. When she was looking for a new car, Francesca was considering both American and foreign made vehicles, but her father and boyfriend both encouraged her to buy American-made brands. MKT 304 Extra Credit Questions - Studocu The president of the Northwoods University student body made a formal request to the IT department for additional computers in the main computer lab. Company. A. social B. financial C. performance D. psychological E. physiological, Zappos online shoe and clothing store has a unique way of dealing with abandoned shopping carts. marketers particularly interested in this because it entails actual customers rather than potential customers 3 possible positive postpurchase outcomes 1. customer satisfaction 2. postpurchase dissonance 3. customer loyalty customer satisfaction Course Hero is not sponsored or endorsed by any college or university. The acronym RFP, when used by those involved in business-to-business buying, stands for. D) owly. Marketers are particularly interested in postpurchase behavior because Which of the following is an example of a government buyer? When consumers are engaged in the consumer decision process, the specific brands or stores they can readily recall in a product category are referred to as their _____ set. Companies can help to overcome language difficulties in using brands by. entails actual rather than potential customers. provide a hotline to immediately address customer feedback.E. Week 2.1 Flashcards | Chegg.com During the early stages of globalization, in the 1950s and 1960s, _______________ were uniquely positioned because they had the skills necessary to develop, promote, and market brand name consumer products. Phil put down the phone and told Alice, "I just love that customer. Bids for supplying the required components or parts. the infrastructure is more advanced in most developing countries. All Rights Reserved. avoiding the use of the brand name in advertising and focusing on feature and benefits. Which of the following is NOT true about web portals? C. avoids situational conflicts. B) offers insights into information search methods. buyers' remorseC. reduce the number of products and services open to purchase on internet portal sites.C. Global pricing strategies should be consistent with. Which of the following is NOT one of the major trade agreements affecting global marketing? encourage the bidders to offer their best deals. Marketers frequently design customer relationship management programs to. The architect probably serves as a gatekeeper in the buying center. If Suzy purchases the basket in country A and her friend purchases in country B for the same price this is an example of which of the following metrics? Frazier is out of milk and bread and needs to decide what is for dinner. When making an important purchase, consumers often consult friends and family. Study with Quizlet and memorize flashcards containing terms like Marketers are particularly interested in postpurchase behavior because it., The consumer decision process model represents, The greater the discrepancy between a consumer's __________, the greater the consumer's need recognition will be. Compared to the B2C process, the information search and alternative evaluation steps in the B2B process are. Kerrys purchase represents, Whenever Meredith buys toothpaste, she always automatically reaches for the same brand and puts it in her shopping cart with no thought or effort. Indias workforce is highly skilled, particularly in technology. When Glen is thirsty, he always buys a Coke. This is considered an external search for information. avoids situational conflicts. visit customers after they have moved into their home. This E-mail is already registered as a Premium Member with us. In _____ buying centers, all members of the team must reach a collective agreement that they can support a particular purchase. Which of the following is the process of getting oxygen from the environment to the tissues of the body? When they occasionally see those clothes hanging in the back of their closet, these teenagers probably feel: ScholarOn, 10685-B Hazelhurst Dr. # 25977, Houston, TX 77043,USA. change the way process by which consumers make decisions.E. the United States and Western Europe will have dramatic increases in population growth leading to overcrowding. customer loyalty (or disloyalty) answer What are the three possible positive post purchase outcomes? False. They are experiencing significant levels of economic growth. Most Americans tend to take access to global products and services for granted. An architect working for a large firm requests specific computer software to produce designs, drawings, and other technical information for his clients. Apple computer users tend to like the company and love its products. carefully demonstrate how to maintain the finish on his cabinets. achieve standardized pricing across affected industries. involves both actual and potential customers. To avoid this potential problem, Ralph will evaluate all of marketing actions EXCEPT his:A.advertising.B. Although he is now in his seventies, he still has a "hands on" management style. Phil is most likely selling to a firm in what kind of buying situation? For, McDonald's, the Golden Arches reduce marketing costs, because people (including young children), Many home design businesses volunteer to provide their, latest products for tours-of-homes fundraisers because, they know their new products will benefit from, A product is __________ that can be offered through a, Sharon knew that her established customers liked her, product much better than her competitor's. A time frame when the devices are needed. Elena is in the process of buying a new car. This will cause marketers to:A.demonstrate value in new ways, especially in justifying prices.B. spread positive word of mouth. offers insights into ritual consumption.C. Marketers often use principles and theories from sociology and psychology to better understand consumers actions and. CA Technologies, a firm providing software and services to information technology departments, maintains a corporate blog. _____ reflects the link between consumers demand for a companys product and the companys purchase of necessary inputs to manufacture or assemble that particular product. Marketers particularly interested in postpurchase behavior because it: A. involves both compensatory : 1346586. a) A client with amyotrophic lateral sclerosis (ALS) tells the nurse, "Sometimes I feel so frustrated. the sum of all goods and services handled in a country. In group B_1 B1, 80% study more than 25 hours per week, and in group B_2 B2, 40% study more than 25 hours per week. Chinese consumers are not interested in purchasing products from the U.S. a country that exports more goods than it imports. In both new buy and straight rebuy situations, all members of a buying center will be intensely involved in the purchasing decision. Marketers are particularly interested in postpurchase, Upscale men's and women's clothing stores, like, Nordstrom, Neiman Marcus, or Saks Fifth Avenue, are. Jennifer's spending decisions are heavily influenced by her family, her peers, and her religious education. Tariffs artificially lower prices and therefore lower demand. when consumers decide to make their purchases. decision heuristics. Which of the following statements best describes global expansion through a strategic alliance? always include his firm in their universal set. Fordham Hardware is known for its consensus buying center culture. Customer satisfaction 2.) All of these statements are true about web portals. Marketers are particularly interested in postpurchase behavior because it, A. involves both compensatory and noncompensatory, B. offers insights into information search. Exchange controls refers to the regulation of a countrys, When firms pool their resources to enter a new market, they create a(n). China drastically restricts the goods it allows U.S. companies to export to China. Derek bought a pickup truck to transport his equipment to fishing tournaments that he's going to attend. 71. What do the BRIC countries have in common? Which of the following is a potential negative factor for foreign investment in China? B Marketers are particularly interested in postpurchase behavior because it. E. provides insights on the information search process. "Black Friday," as the day after Thanksgiving has come to be known in the U.S., is a day marked by many special deals in most retail stores, including deep-discounted products available in limited quantities, called "doorbusters," and designed to get shoppers into the store. Reginald knows his regular customers create repeat business and:A.assist him in meeting his functional needs.B. consumers may view their roles differently in different countries. Brad is trying to avoid __________ business blunders. Russia lags behind most European countries in use of the Internet. B2B partners often connect to each other on the Internet through special __________ designed to facilitate information exchanges and transactions. They do this because consumers who spend more time walking through the store are likely to make. To determine the market potential for its particular product or service, a firm should use. Chapter 5 Flashcards | Chegg.com Darrell sells custom cabinets for upscale residential homes. This is an especially, critical time for marketers, as their customers are dealing with, 64. Although the new computers will be more advanced in terms of their technology, the purchase itself will involve some of the same considerations as those used for previous purchases. Marketers are particularly interested in postpurchase behavior because it: involves both compensatory and noncompensatory consumers. A. When Karen realized her dog had fleas, Karen had, Stuart wanted to impress Janet with the perfect engagement ring. India has no shopping malls or other large commercial centers. Chris is gathering information about the general economic environment in Nepal. analyzing consumer data for postpurchase dissonance signals. A buying center that makes its decisions by majority vote is a(n) __________ buying center. positioning almost always fails when attempted in a foreign country. Darrell sells custom cabinets for upscale residential homes. A universitys purchasing department is required to get at least three bids for any purchase greater than $3,000. They are the four countries known for the highest levels of bribery in business and government. $20 76. According to the Elaboration Likelihood Model, which of the following variables determines whether limited or extended problem solving will operate in a particular purchase decision? There are many possible cars to choose from, but she is focused on a few she would actually consider buying. offset performance risk with financial risk. In order to maximize potential, segments and target markets can and should be defined by more than just geography. The buying process begins with a comparison of available alternatives. involves actual rather than potential customers. Basket Weavers, Inc ships their prized bread basket to two countries (countries A and B) where the exchange rates are in equalibrium. carefully demonstrate how to maintain the finish on his cabinetsC. She carefully monitors the issuance of new home permits to anticipate how many appliances she will need to buy in order to supply her customers. Marketers are particularly interested in postpurchase - Course Hero plus the net investment income earned from abroad. Consumers involved in habitual decision making engage in little conscious decision making. A. involves both compensatory and noncompensatory consumers. The greater the wealth of a country, generally, the better the opportunity a firm will have in that particular country. Companies can help overcome language difficulties in using brands by. psychologically soothing, purchased impulsively, and part of a consumers evoked set. the market value of goods and services produced in a country in a year. Brazil is characterized by strong upper and lower classes, but the middle class has declined in recent years. whether targeting consumers or resellers, marketers need to focus on. assist him in meeting his functional needs. using the Internet to find what other consumers feel about a specific product or service. Most firms maintain customer complaint services online, in the store, or over the, telephone. Only about 200 million of these people earn more than the equivalent of $1,000 per year. entrees, and desserts not listed on their standard menu. personally valuable, antique, or foreign-made. Ethan considered three important attributes when deciding where he would do his banking: the convenience of the location, hours of operation, and interest rates for CDs. Which of the following would you not expect to find in the RFP? Which of the following is an example of a reseller? No; the sales rep should be looking for new customers instead. It includes customers satisfaction with the purchase, their likelihood of making repeat purchases, and their willingness to recommend the product to others. There are approximately 1 billion people living in India. carefully demonstrate how to maintain the finish on his cabinets. Suppose that Volkswagen is preparing an RFP for a hands-free phone connection for a new car model. Jennifers spending decisions are heavily influenced by her family, her peers, and her religious education. According to Maslow's Hierarchy, most of the other 800 million Indian consumers are primarily addressing their __________ needs. extend problem solving beyond ritual consumption. Robertico has a(n) __________ buying center culture. involves both compensatory and noncompensatory consumers. When they occasionally see those clothes, hanging in the back of their closet, these teenagers probably feel, 65. central mediator of postpurchase behavior, linking pre-choice product beliefs to postchoice cognitive structure, consumer communications, and repurchase behavior (Bearden and Teel 1983; LaBarbera and Mazursky 1983; Oliver 1980). extend problem solving beyond ritual consumption. Note 36 - note - Positioning Methods -Firms position products and In addition to wasting time by not understanding BigDeals culture, Leanne may have also hurt her chances because she. This is an example of the impact of __________ on the consumer decision process. Which of the following is NOT one of the roles typically played by one of the members of a buying center? to avoid cultural reference group problems. [psychographic, demographic] English (US) United States. Logically, Kelly's next step in the, Brand __________ is the set of assets and liabilities linked, to a brand that add to or subtract from the value, Bob and George live in the United States. consumers weigh performance risk against functional needs when assessing their attitudes. This is an example of postpurchase cognitive dissonance. To attract and maintain habitual purchasers, marketers spend considerable effort.
