According to the latest statistics, a whopping 98.98% of the UAE population remain active on social media. (Source: Pew Research) The most popular platforms are YouTube . In 2020, Facebook is the leading social network with people with 2.85 billion of 4.48 billion social media users worldwide. Fellows 2021-22 | Consortium on Analytics for Data-Driven Decision Thats why itsvitalto keep up with the demographic and usage data for the platforms you use in your digital content strategy. How Many People Use Social Media in 2022? (65+ Statistics) - Backlinko 95% of Pinterest searches are unbranded, giving users the option to try out new ideas. Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns. In February 2012, 81% of U.S. adults ages 18-29 said they use at least one social media site. Infographic Best Practices: Infographic Best Practices: How to Create and Distribute Should Freelancers Charge Per Hour, Per Word, or Per Project? Get the best reports to understand your industry, Ethnic groups in the U.S. - media consumption. Please do not hesitate to contact me. Lyme disease is the most common vector-borne disease in the United States. Key statistics. Snapchat has approximately265 million daily active usersworldwide. Almost90% of users access the site using a smartphone or other mobile device. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Wikipedia is a multilingual free online encyclopedia written and maintained by a community of volunteers, known as Wikipedians, through open collaboration and using a wiki-based editing system called MediaWiki.Wikipedia is the largest and most-read reference work in history. Take steps to protect yourself and your family from tick bites and tickborne disease: Use insect repellent, check for ticks daily, and shower soon after coming indoors. According to a Pew Research Center study, about 71% of 18 . Youre welcome, Andrea. It now relies on the continuous growth in the number of people with internet access and smartphones, particularly in developing regions. Talk with one of our content experts about our hand-vetted expert content writers & designers who can help you scale your content marketing efforts quickly. Facebook, the social media giant that was founded in 2004 and now boasts more than 2.8 billion monthly users worldwide, is a regular focus of scrutiny in the United States and abroad.. Council Post: Social Media Use In 2021 And What It Means For Building At1.074 billion global users, an increase of over 73 million in the last year, Instagram has seen some impressive pandemic growth. YouTube and Reddit were the only sites covered by the Pew 2021 survey that saw anysignificant growthover the last two years. YouTube and Facebook are the most-widely used online platforms, and its user base is most broadly representative of the population as a whole. Our diverse cohort of Fellows comes from 13 partner institutions and together represent seven different disciplines. According to StatCounter, the current mobile vs. desktop market share worldwide is weighted more towards mobile, with 55.89% of people accessing the internet on a feature or smartphone. (Adobe) So, how big is social media and how has it evolved today? By comparison, this shows just how mobile social media is. Statista assumes no . Every week, this cohort will be coming together from six different time zones and four different countries to discuss relevant, pressing, and important topics in population aging and research. endobj Social Media Use in 2021 majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30. A journalist and digital consultant, John Boitnott has worked at TV, newspapers, radio and Internet companies for 25 years. Social media refers to digital platforms that allow users to create and share content (e.g., text-based posts, photos and videos) and online profiles, and to interact with other users. Get in touch with us. ( Statista) In a 2021 survey conducted by the HubSpot Blog, Facebook was ranked #1 in social media investment, highest quality leads, and ROI for paid ads. Sources: GlobalWebIndex, Pew Research, Wikipedia, Social media platforms & Kepios Analysis. There was a similar story for the adoption of smartphone use also, doubling to almost 42% in the same period. This text provides general information. He currently writes at ClearVoice, Motley Fool and Entrepreneur.com. The following are the statistics for monthly users of the top 15 social media apps globally in 2021: Facebook - 2.89 billion. YouTube is a powerhouse for social media marketers and content creators. >> Social Media Statistics for 2023 // Facts & Figures Sources: Pew Research, Data Reportal, Brandwatch, Social media platforms & Kepios Analysis. 64% in U.S. say social media have a mostly negative effect on country Think tank data company Pew Research Center noted a steady increase in internet and smartphone adoption, which significantly relates to the growth of social media in certain developing countries or regions. When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. If you guessed Facebook, youre in for a surprise. c[of}.e>uSsc3Z- {9WXbc XA>\{ 9e!E8>;^~fE9 ukV8J5|Cx>l_+ms?{O0|a}{_vaM->~y=KlFg?ayY*?wU=|;z[5t'|(*zSkoCXv-Jp408)CuospvfinUcy >cn0 LinkedIn is a professional networking site and is the top social media platform for B2B social media marketing. Below, we have the growth in time spent on social media in minutes; the data source is from all internet users from 47 countries, aged 16 to 64, and on any device. Updated: January 9, 2023. This initial draw to TikTok could be due to a platform resemblance to the once-popular social media app Vine. Thanks for sharing these data! According to a survey by the Pew Research Center, 81% of U.S. adults say they use YouTube. Thanks! ( Statista) 98.5% of Facebook users access the platform on mobile devices. According to Statistas data from 2020, the most active country is the U.A.E., with 99% of its population using social media. The year was marked by the polarized groups in the US election race and the racial justice movement posts. Im curious where you found those numbers from because I have been trying to find them out and couldnt How Different Generations Use Social Media [2021 Stats - Sprout Social With430 million users, its more popular in the U.S. than in other countries. That number has increasedby approximately 500 million every year since 2019. Social Media Usage Statistics in 2021. In Twitters case, that CTR drop was a fairlysharp61% drop over 2019 figures. In fact, with those two exceptions, most social media platforms have grown very little since 2019 and through the pandemic, or even earlier. Its demographics skew slightly older with an age range from 30-49 making up the largest group of LinkedIn users. TikTok generated an estimated $4.6 billion revenue in 2021, a 142% increase year-on-year. Facebook Twitter TikTok % of U.S. adults in each demographic group who say they ever use Overall, social media usage statistics estimate that an individual will spend 6 years and 8 months of their lifetime on social media. White and Black adults include those who report being only one race and are not Hispanic. Given its demographically and geographically broad user base, its no surprise that Facebook dominates as a social media ad platform. Radio reach in the U.S. 2019, by age group, NPR's weekly audience in the U.S. 2005-2020, Top cable news networks U.S. 2023, by number of viewers, Number of magazine readers in the U.S. 2012-2021, Magazine brands audience distribution in the U.S. 2019-2020, by platform, Magazines with largest online audience in the U.S. 2021, Paid circulation of daily weekday newspapers in the U.S. 1985-2020, Average number of books read in the U.S. 2020, by format, U.S. households with internet subscription 1997-2020, Forecast of Video Games users by segment in the United States 2017-2025, Penetration rate of digital video games in the U.S. 2017-2027, Time spent with a game console in the U.S. 2020, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. 5.07 billion people are using the internet. Teens, Social Media and Technology 2022 | Pew Research Center The rise of social media began back in 1996 with the release of the networking site Bolt (now closed). This means that in 2021, an eyeball popping 9.84 million people come online on social media almost every day out of a population of 9.94 million people. As you can see from the data above, social network usage is different for men and women globally when examining location. The Internet and the Pandemic | Pew Research Center Social Media Usage Statistics for 2021 Reveal Surprising Shifts Clicking on the following button will update the content below. Millennials use social media to connect with their peers and with the world around them, and that's not slowing down. United Arab Emirates (UAE) Social Media Statistics 2023 | GMI On average, Facebook users spend about 34 minutes per user session. Home internet and social media usage - Office for National Statistics Girls are more likely than boys to say it would be difficult for them to give up social media (58% vs. 49%). All told, expect users to spend a combined 3.7 trillion hours on social media platforms in 2021. As measured by engagement levels, its video, even though video only represents about 3% of all Facebook content. Statistics on usage and membership . How many people use social media every day? 2021 statistics and history % of U.S. adults in each demographic group who say they ever use . According to Keipos analysis, the country with the most significant social media growth in 2019-2020 was India, with 130 million new users joining platforms equivalent to 9.6% of their total population. Statista assumes no Americans ages 18 to 29 stand out in that the most common digital way they get news is social media, with 42% saying they get news this way often versus 28% saying the same of either news websites or search engines. An average of 1.3 million new users each day embraced some social media platform in 2020. As it stands, that equates to about 57.5% of the current world population. As a whole, YouTube users watch over a billion hours of video every day, with most adult users spending just under42 minutes a dayon the site. Over87% of all U.S. marketerssay they incorporate the site into their marketing efforts. Step 1. And if your audience consists of even younger kids, YouTube is a strategic choice for your brand. Its thesixth most downloaded appas of April 2021. Internet Usage in the U.S. - Statistics & Facts Updated, 2021 How to Communicate Content Marketing Wins, Word Count Trends in 25+ Industries: VoiceGraph, Head-to-Head Review: Google Forms vs. SurveyMon, What Is Teamlancing? This social media platform first became popular in 2020 with about 25% usage and only continued to soar in 2021 up to 44% usage. 43% use social to get breaking news. Perhaps the most notable gap in gender differences is where we look at the use by the platform. This text provides general information. Find your information in our database containing over 20,000 reports, third-largest social media audience worldwide, found its largest audience with women aged 25 to 34 years, followed friends, family, and people they knew, 67 percent of social media users in the U.S. claimed to use social networks, TikTok was the most downloaded app in 2021, Snapchat, Instagram, and TikTok will remain close competitors, 59 percent of Americans said that they believed the accusations, 39 percent of U.S. survey respondents said that social media was bad for society, too much pressure to be perfect on social media, 94 percent of Americans saying they know of each of these platforms, users in the U.S. said that they used Facebook, TikToks buzz score rating lies at 38 percent.

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